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Ben and Jerry's

What's peace & love taste like? We sampled Ben & Jerry's Bob Marley flavor

Carly Mallenbaum
USA TODAY
Ben & Jerry's had a kickoff party for its flavor One Love Monday in Hollywood.

HOLLYWOOD — Ben & Jerry's newest ice cream flavor, One Love, honors Bob Marley. So, does it taste, um, herbal?

"Next time," joked Ziggy Marley at The Roxy Monday night for an event celebrating the new flavor and his father's legacy. Instead, although the legendary music venue had a cannabis-scented musk all night, One Love calls to mind something else Ziggy Marley enjoys: bananas.

Ziggy Marley, left, and Jerry Greenfield of Ben & Jerry's talked about their collaboration, the flavor One Love.

"In Jamaica, we love banana. I eat a banana every day," he said while sitting next to the "Jerry" of Ben & Jerry's, Jerry Greenfield, who added that there's some more metaphorical significance in the banana-based flavor, too. It pays tribute to the "values that (Bob Marley) espoused in his music," said Greenfield, because the ice cream's peace sign-shaped chocolate bits and caramel and graham cracker swirls represent "black and white together, unity, and just the flavor One Love."

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In this case, peace, love and unity tastes like the chunky, ice cream version of banana bread. Yum.

As Greenfield recalls, "Ziggy's kids tried it and went bananas" for the flavor, which benefits the Bob Marley Foundation's One Love Youth Camp in Jamaica.

At the Hollywood party Monday night, guests had early samples of One Love while listening to Ziggy Marley sing One Love, and then play the reimagined Exodus album that he produced for its 40th anniversary.

The One Love flavor is a "limited batch," meaning "it'll probably be out for three or four months," says Greenfield. As for when to enjoy the delicacy, Ziggy Marley says, "Just like music, there’s no time: You can enjoy ice cream anytime. You can be free, whenever you feel like it."

However, Ziggy Marley knows when he's most likely to crave the frozen dessert.

"When we’re in the studio late at night, we’ll light a spliff and get a snack (and) reach for some Ben & Jerry’s, man. (The ice cream makers) don’t know about it, though."

Though the Ben & Jerry's founders said back in 2015 that they’d consider making a marijuana flavor, on Monday, Greenfield would only say that “Ben & Jerry’s doesn’t really have a stance on legalization.”

But Greenfield can agree on this: If we all eat One Love we'll feel alright. That seemed to be Ziggy Marley's motto as he scarfed down the flavor from the stage, opting to ditch his spoon and dive right into his cup, hands-free. "It tastes really good," he smiled.

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